{"id":137,"date":"2015-05-23T10:50:05","date_gmt":"2015-05-23T09:50:05","guid":{"rendered":"http:\/\/www.bags-creation.fr\/?p=137"},"modified":"2026-01-16T13:09:47","modified_gmt":"2026-01-16T12:09:47","slug":"ds-week","status":"publish","type":"post","link":"https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/","title":{"rendered":"DS WEEK PARIS"},"content":{"rendered":"<p style=\"text-align: center;\">60 ans de la DS et lancement officiel de la marque DS en France<\/p>\n<p style=\"text-align: center;\">Bags Cr\u00e9ation accompagne l&rsquo;agence <a href=\"http:\/\/www.auditoire.com\/works\/ds-week-2015\/\">Auditoire<\/a> dans le storytelling et la mise en sc\u00e8ne de la marque DS et du show reveal de quatre&nbsp;nouveaux v\u00e9hicules<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Agence : Auditoire<\/li>\n<li>Mise en sc\u00e8ne : Sabri Teka\u00efa<\/li>\n<li>Chor\u00e9graphie :&nbsp;<a href=\"http:\/\/icouldneverbeadancer.com\" target=\"_blank\" rel=\"noopener noreferrer\">I Could Never Be A Dancer<\/a><\/li>\n<li>Suivi contenus images &amp; vid\u00e9os : Agn\u00e8s Antony<\/li>\n<li>Images :&nbsp;<a href=\"http:\/\/www.superbien.fr\/references\/ds-week\/\" target=\"_blank\" rel=\"noopener noreferrer\">Superbien<\/a><\/li>\n<li>Musiques:&nbsp;<a href=\"http:\/\/www.start-rec.com\/fr\/work\/demo-citroen-ds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Start Rec<\/a><\/li>\n<li>Vid\u00e9o :&nbsp;<a href=\"http:\/\/etclondonparis.com\" target=\"_blank\" rel=\"noopener noreferrer\">ETC Audiovisuel<\/a><\/li>\n<li>Laser :&nbsp;<a href=\"http:\/\/www.lasermov.com\" target=\"_blank\" rel=\"noopener noreferrer\">Laser Movement<\/a><\/li>\n<li>Stylisme : Diane Gagnant<\/li>\n<li>Topage : Anne Laloy<\/li>\n<li>Directeur photo : Thierry Lauras<\/li>\n<li>ing\u00e9 son : Tony Lheureux<\/li>\n<li>Directeur technique : William Rault<\/li>\n<li>R\u00e9alisation : Sophie Rajzman<\/li>\n<\/ul>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-137-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/05\/DEMO-CITROEN-DS-Start-Rec.mp4?_=1\" \/><a href=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/05\/DEMO-CITROEN-DS-Start-Rec.mp4\">https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/05\/DEMO-CITROEN-DS-Start-Rec.mp4<\/a><\/video><\/div>\n<p>Vid\u00e9o : Superbien \/&nbsp;Musique : <a href=\"http:\/\/www.start-rec.com\/fr\/work\/demo-citroen-ds\/\" target=\"_blank\" rel=\"noopener noreferrer\">start-rec<\/a><\/p>\n<p>Cr\u00e9dit photos : Matthew Oliver<\/p>\n<div id='gallery-1' class='gallery galleryid-137 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_4957\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_4957.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_4957.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_4957-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_4957-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_4957-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5043\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5043.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5043.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5043-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5043-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5043-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5045\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5045.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5045.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5045-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5045-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5045-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5011\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5011.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5011.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5011-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5011-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5011-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5013\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5013.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5013.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5013-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5013-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5013-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5263\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5263.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5263.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5263-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5263-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5263-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5053\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5053.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5053.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5053-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5053-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5053-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5051\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5051.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5051.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5051-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5051-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5051-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5068\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5068.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5068.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5068-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5068-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5068-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5073\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5073.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5073.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5073-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5073-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5073-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5296\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5296.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5296.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5296-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5296-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5296-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5308\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5308.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5308.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5308-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5308-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5308-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5126\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5126.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5126.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5126-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5126-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/LI_5126-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/05\/23\/ds-week\/_li_5100\/'><img width=\"1024\" height=\"683\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/06\/LI_5100.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/06\/LI_5100.jpg 1024w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/06\/LI_5100-300x200.jpg 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/06\/LI_5100-768x512.jpg 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/06\/LI_5100-525x350.jpg 525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\"><strong>DS Week&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><\/p>\n<p style=\"text-align: justify;\">Pour les 60 ans de la DS en 2015 et le lancement officiel de la marque en France, Auditoire a imagin\u00e9 au Jardin des Tuileries \u00e0 Paris un \u00e9v\u00e9nement d\u2019envergure mondiale &nbsp;avec plusieurs objectifs&nbsp;:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Affirmer la marque DS avec tout son h\u00e9ritage, son \u00e2me et son histoire<\/li>\n<li>Faire vivre l\u2019exp\u00e9rience DS, du mythe \u00e0 la marque<\/li>\n<li>Confirmer son positionnement premium<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Diff\u00e9rents publics participaient aux pl\u00e9ni\u00e8res&nbsp;et \u00e0 la soir\u00e9e d\u2019inauguration&nbsp;: le r\u00e9seau de concessionnaires France et Europe, les clients VIP et BtoB, la presse fran\u00e7aise et internationale, les investisseurs et institutionnels.<\/p>\n<p style=\"text-align: justify;\">Notre principe fut de poser une direction artistique globale qui augmente la puissance visuelle et narrative des codes DS, et favorise l\u2019impr\u00e9gnation du nouvel univers de marque par le r\u00e9seau.<\/p>\n<p style=\"text-align: justify;\">Notre volont\u00e9 \u00e9tait aussi d\u2019attiser le d\u00e9sir de la presse et des clients pour les nouveaux v\u00e9hicules de la Marque, r\u00e9v\u00e9l\u00e9s lors des shows en pl\u00e9ni\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>60 ans de la DS et lancement officiel de la marque DS en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/posts\/137"}],"collection":[{"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":3,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":1983,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions\/1983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/media\/550"}],"wp:attachment":[{"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bags-creation.fr\/index.php\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}