{"id":172,"date":"2015-03-25T16:08:25","date_gmt":"2015-03-25T15:08:25","guid":{"rendered":"http:\/\/www.bags-creation.fr\/?p=172"},"modified":"2026-01-16T13:10:10","modified_gmt":"2026-01-16T12:10:10","slug":"michelin-cross-climate","status":"publish","type":"post","link":"https:\/\/www.bags-creation.fr\/index.php\/2015\/03\/25\/michelin-cross-climate\/","title":{"rendered":"MICHELIN CROSSCLIMATE"},"content":{"rendered":"<p style=\"text-align: center;\">Storytelling du Show Reveal, r\u00e9daction des contenus &amp; suivi cr\u00e9atif<!--more--><\/p>\n<ul>\n<li>Agence&nbsp;: Havas Event<\/li>\n<li>Chef de projet contenu&nbsp;: Julien Bourrely<\/li>\n<li>Direction de cr\u00e9ation &amp; sc\u00e9nographie&nbsp;: Jean-Baptiste Hardoin<\/li>\n<li>R\u00e9alisation : Thierry Garnier<\/li>\n<li>Cr\u00e9ation image :&nbsp;<a href=\"http:\/\/www.superbien.fr\/references\/michelin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Superbien<\/a><\/li>\n<li>Directrice photo&nbsp;: Nicky Tisserand<\/li>\n<li>Cr\u00e9ation musicale&nbsp;: 6<sup>\u00e8me<\/sup>&nbsp;Son \/ Start Rec<\/li>\n<li>Directeur technique : Charles Pavie<\/li>\n<\/ul>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-172-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/03\/MICHELIN-CrossClimate-Reveal-SUPERBIEN.mp4?_=1\" \/><a href=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/03\/MICHELIN-CrossClimate-Reveal-SUPERBIEN.mp4\">https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2015\/03\/MICHELIN-CrossClimate-Reveal-SUPERBIEN.mp4<\/a><\/video><\/div>\n<div id='gallery-1' class='gallery galleryid-172 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/03\/25\/michelin-cross-climate\/39-michelin_havas-4142-pascal-montary_1\/'><img width=\"994\" height=\"659\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-180\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_1.png 994w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_1-300x199.png 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_1-768x509.png 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_1-528x350.png 528w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-180'>\n\t\t\t\t\u00a9 Pascal Montary\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/03\/25\/michelin-cross-climate\/39-michelin_havas-4142-pascal-montary_4\/'><img width=\"989\" height=\"658\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_4.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-179\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_4.png 989w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_4-300x200.png 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_4-768x511.png 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_4-526x350.png 526w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-179'>\n\t\t\t\t\u00a9 Pascal Montary\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/03\/25\/michelin-cross-climate\/39-michelin_havas-4142-pascal-montary_2\/'><img width=\"992\" height=\"659\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_2.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-178\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_2.png 992w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_2-300x199.png 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_2-768x510.png 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_2-527x350.png 527w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-178'>\n\t\t\t\t\u00a9 Pascal Montary\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.bags-creation.fr\/index.php\/2015\/03\/25\/michelin-cross-climate\/39-michelin_havas-4142-pascal-montary_3\/'><img width=\"992\" height=\"661\" src=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_3.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-177\" srcset=\"https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_3.png 992w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_3-300x200.png 300w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_3-768x512.png 768w, https:\/\/www.bags-creation.fr\/wp-content\/uploads\/2016\/03\/39-MICHELIN_Havas-4142-\u00a9-Pascal-Montary_3-525x350.png 525w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-177'>\n\t\t\t\t\u00a9 Pascal Montary\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\"><strong>Michelin CrossClimate<\/strong><\/p>\n<p style=\"text-align: justify;\">Michelin a confi\u00e9 \u00e0 Havas Event le lancement mondial de Cross Climate, le tout premier pneu \u00e9t\u00e9 de l\u2019histoire certifi\u00e9 pour une utilisation hivernale.<\/p>\n<p style=\"text-align: justify;\">Havas Event a con\u00e7u un show immersif, dont le synopsis \u00e9tait bas\u00e9 sur les insights, l\u2019innovation et les b\u00e9n\u00e9fices produit.<\/p>\n<p style=\"text-align: justify;\">La pr\u00e9sentation a plong\u00e9 les invit\u00e9s dans les \u00e9l\u00e9ments climatiques, un vid\u00e9o mapping r\u00e9v\u00e9lait le pneu augment\u00e9 au service de la performance, soutenu par un keynote speech de Jean-Dominique Senard.<\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9v\u00e9nement \u00e9tait retransmis en live streaming, pour toucher 60.000 salari\u00e9s Michelin et les medias dans le monde entier.<\/p>\n<p style=\"text-align: justify;\"><em>Grand Prix Strat\u00e9gie de la Communication \u00e9v\u00e9nementielle 2015 \/ mention dispositif RP.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling du Show Reveal, r\u00e9daction des contenus &amp; suivi 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